Showing posts with label canwest. Show all posts
Showing posts with label canwest. Show all posts

May 8, 2007

Virgin Radio coming to NZ?

HT Media are set to buy up Canwest's interests in NZ. [ link ]

From the HT Media website:
As part of its expansion into electronic media, HT Media, through its subsidiary HT Music and Entertainment Company Ltd., has entered the FM radio market in key Indian cities through a consulting partnership with Virgin Radio.
Virgin Radio!?

Questions...
  • Could this deal pave the way for the Virgin brands to enter NZ? Richard Branson digs NZ remember...
  • Will HT Media become interested in purchasing Apna AM and/or Tarana, perhaps re-branding it Fever?
  • Will this finally lead to a shakeup of the current radio formats, opening the door for more commercial enthnic radio?
  • Could HT Media help play a part in finally waking up the radio sector, to it's extremely underserved multicultural audiences - especially in Auckland?
When Canwest acquired Radioworks in 2001, the running gag was that a Canadian music quota might be implemented as policy.... More Alanis Morrissette, Bryan Adams, Celine Dion etc...
I wonder if the Mediaworks offices today are stocking up on Bollywood DVDs and their soundtracks... probably not....