Observations, aspirations and recommendations from the desktop of Richard Phelps (v7)
November 2, 2009
ACMA investigates Super Radio Network
Saw this on Mediawatch last week... and posting it here for international friends who can't watch it on Australia's ABC iView (plus it gets deleted after 14 days or so...)
In this digital age with automation/syndication everywhere in regional radio, there's no excuse for this. It doesn't take much to "localise" automated voicebreaks: just a little effort, and the MediaWatchers would've been quite happy. This smacks of laziness, complacency, taking listeners for granted...and that's one thing broadcasters can NEVER do!
1 comment:
In this digital age with automation/syndication everywhere in regional radio, there's no excuse for this. It doesn't take much to "localise" automated voicebreaks: just a little effort, and the MediaWatchers would've been quite happy.
This smacks of laziness, complacency, taking listeners for granted...and that's one thing broadcasters can NEVER do!
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