November 18, 2010

The "Like" button

Yo, Facebook. What's up?

Saw your movie. Anyway...

I've seen your "like" button for a while now. I've clicked on it here and there around the web (as you no doubt are aware of), and I thought i'd make a suggestion.

Some people also want a "hate" button. I reckon if you considered this, you shouldn't use the word "hate". I know you can't use "un-like" either. We're already using that to change our mind about "liking" something. Which is a nice touch. Instead, if you are considering a thumbs down response, then perhaps "dislike" is the better go.

But that's not why I'm writing you.

I have an idea you'll like. You offer fantastic targeted advertising opportunities for your clients, which is great. But, like in your movie - ads are uncool.

So i'd like to suggest something that would help both your users (me), your advertisers (them) and possibly add a nice silver lining to ads that are displayed. Nearly all ads I see on Facebook are "cold-calls" by companies I've never heard of. Now, depending who put the ad there, it might have some clever copy to entice me to click, or inane hardsell tripe that I'd never click.

Add a new button called, "woo me". We all love deals, and Facebook is full of... "cool" users. If I was wooed by a great offer to an advertiser's website - then that is TRULY "liking" something. It goes beyond brand recognition "yeah, I like Dickies"... instead, the brand recognises me: "Dickies likes me".

Sounds alright, huh? There's more to it too. Contact me and I will fill you in ;)

November 8, 2010

Andrew Lawson - Black & Gold (cover)

Not bad, kid. Not bad at all...

Pity you have an un-supportive douche as your coach.

November 2, 2010

Mixtapes - are they back?

I put a post out on Twitter a little while ago about Mixtapes. I still reckon they're on the comeback.

I have no evidence, and if I go digging I'd probably find some interesting stat about how the hip hop community is using the web to share mmore mixtapes than ever = a movement etc, but I'm finding that I really enjoy the challenge of thinking about the songs to include on a mixtape.

No more ACTUAL cassettes mind you, but fantastic websites like Soundcloud, the awesome Mixcloud or even Mixtape For You are brilliant different flavours for compiling them, and sharing with friends.

Downloading to iPods are an obvious benefit as they serve just like a podcast. I, of course am all about retro, so I have an mp3 walkman player to download and play on. Yeah, that's how I roll.

The mixtapes were and still are, themed. I enjoyed DJ Jazzy Jeff's Summertime Mixtape earlier this year (for the US summer) so much so, that I created my own mixtape to kick off summer.

I've since created a dozen of these for another blog/podcast I write for, and have covered ground like a mixtape for the Chilean miners - the Melbourne Cup mixtape, or Auckland becoming a supercity with my Supercity Mixtape.

I say, Mixtapes are back! As mp3s, but they're back! If you give it a go, hit me with the links!