From the HT Media website:
As part of its expansion into electronic media, HT Media, through its subsidiary HT Music and Entertainment Company Ltd., has entered the FM radio market in key Indian cities through a consulting partnership with Virgin Radio.Virgin Radio!?
Questions...
- Could this deal pave the way for the Virgin brands to enter NZ? Richard Branson digs NZ remember...
- Will HT Media become interested in purchasing Apna AM and/or Tarana, perhaps re-branding it Fever?
- Will this finally lead to a shakeup of the current radio formats, opening the door for more commercial enthnic radio?
- Could HT Media help play a part in finally waking up the radio sector, to it's extremely underserved multicultural audiences - especially in Auckland?
I wonder if the Mediaworks offices today are stocking up on Bollywood DVDs and their soundtracks... probably not....
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