The real downside to commercial radio in many aspects is its on-air people. Now I don't ever claim to be a perfect jock either but throughout my time on air, I actively searched for mentors, coaches and listening boards. I wanted to know if I was communicating effectively. Prep is one thing, but effective communication is paramount when you put on those headphones. There are a bunch of nasty, NASTY phrases that jocks tend to find in the garage sale of on-air life, that serve no purpose whatsoever. These phrases mean absolutely nothing and its beyond me how they keep showing themselves.
"Be on the listen out". Sonny on Mai FM
That's a poor choice of phrasing. I know what he is trying to say, but he's making himself look rather foolish with bad grammar. Also, you'd think that after 15 years of branding "Aucklands Hottest Music", their new breakfast announcer would have a barbed ruler over the knuckles for saying "your hottest music" every single time he identifies Mai FM. It's one word sure, but its there for one hell of a good reason. You know how antsy ZB get when a caller says "I love 1ZB". What's worse is when you begin talking your own lingo, that your audience doesn't understand. You'd better be prepared for reallocation of shifts if you think about venting your anger or breaking format.
"Freak me out something chronic", and "whats the hapz!". Mel on Times FM
Uhh, you know who your audience is? They're NOT in South Auckland sista, uhh huh. They range from the filthy rich boat owners at Gulf Harbour (with their ridiculous poodle-loving wives in a 4WD that is obviously way too big for her to drive), to small orchardists with good country values and a fair amount of land. Even if you're not in a surveyed market you can still lose listeners, and your job. Whats the "hapz" now sista?
Thorn In My Side - The Top Ten
10 Bad grammar, phrasing
9 Alienating your target audience
8 Not knowing when to stop talking
7 Saying your name too much
6 Clueless winners (who are live on air)
5 Repeating yourself
4 Double fading
3 "Umm" "Ahhh"
2 Shouting your voicebreaks
1 "Up For Grabs"