Radio is in a catfight to keep at the front of the elevator. When listeners want media, radio must to be seen as an option and heard. I've spoken before about how tough things are getting when sustainability of the radio industry sits next to other forms of digital media. It's good that radio is keeping itself noticed by adapting new technology as it comes around. A website, then chat/forums on the website, internet streaming, now podcasting and jock-blogs are becoming valuable assets.
The future of radio surveys, thanks to the movement by AFTRA, might just become much more accurate here in NZ as a result. Audiences will have better choice, be better served and more inportantly, radio will grow into the new media age as a viable industry. At the moment, radio is guessing.