June 12, 2007

Television is extinct

What the hell is Freeview? What the hell is TVNZ on demand? Why does Teletext still exist?

C'mon Freeview Group, you can surely co-operate a bit better than this. You seem to be only interested in keeping your existing viewers inside their analogue tomb, instead of trying to promote and open the doors to change. Where are the incentives?. It's promotion is so pathetic, minimal, and ineffective. Well, that's the impression I get by what I see - and let me say, I don't see much to begin with.

I hardly watch any television anymore anyway, and it's not a boycott or deliberate. Have you ever sat down and watched other people watch TV? Do it tonight if your household is slave to the telly, and just for fun, say something random when they're really engrossed - like "I hear a whistle".

Does NZ TV really stink as much as I still think it does? Are programmers still hooked on reality TV? I ask genuinely, as I've been away from the TV guide listings for a while now. If I want TV, really, I can get it online from overseas sources. I can't understand why "MySky" is a good thing, nor the tech underground using their modded TiVo boxes. Getting it online doesn't mean I get it from TVNZ on demand, either. Installing a Satellite to get Greek, Romanian or Indian FTA channels is just darn stupid.

I enjoy a good comedy show if I happen to align myself with the network's schedule, but this usually never happens until later at night when I'm relaxing before bed.

I caught glimpses of Shortland Street last night in a rare "in-between things" moment. I saw Angela Bloomfield and Craig Parker back on the soap. Oh dear. Is manic desperation setting in?
I don't have an opinion of Angela's four years as Director for the soap, but when I see her on screen, it's a cringe to see. I don't expect great acting anyway from a show that is on the same level as Home & Away. I happily use those 2.5 hours a weeks in better ways.

Let me get this right. You are looking for something decent to watch, right? You sit on your bum on the couch, scan the channels, and watch the screen of a box in the corner when you see something you like. Now, you either watch by free analogue broadcasts via the coathanger on the roof, or pay Sky for more or less 5 channels of news, or music, or kids, or lifestyle, or porn, or documentary, or weather, or whatever. Around 100 channels to delight you.

Television is a platform for broadcasting content. The content is delivered to you from a Television station. Let's simplify.

Content is your favourite show, or documentary, or music video. Why stay dependent on 60s colour TV, when you can try moving into the 70s and getting it on Betamax, or on VHS if you prefer the 80s. Hold on, why not move into the 90s and get a DVD - or perhaps this decade, you might just download it to your computer, or can I mutter, your iPod?

Television is an extinct platform that for so long, has tried to keep propping itself up. An advertising and copyright industry evolved from this. Truthfully, today's world is going through a technological revolution, where supply of content, wether it's music, or video, books or pictures are available - NOW. No waiting for a TV schedule. No need for an advertising or copyright industry. The industry-created rulebook is not relevant anymore.

So, Freeview will try and keep us in front of Television sets, by offering a clearer picture, which really, in the long run, doesn't matter. You and I, (the taxpayer) funded around 30% of the setup costs, yet you still have to wait for your show, watch ads, and turn the volume down in the breaks. But the quality is "so damned good" in widescreen. ugh.

Watch this website carefully, and remember - while you're watching a TV, it is watching you.

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